Ask three companies to quote the same Gurgaon kitchen and you can get three numbers that are lakhs apart. That is not usually dishonesty. It is that a modular kitchen is not one product — it is roughly forty decisions bundled into a single figure, and two vendors can bundle them very differently while sounding identical on the phone.
This is how to read what you are actually being quoted, which six variables move the number, and how to put two quotes on the same footing before you compare them.
Why Per-Running-Foot Rates Mislead
The most common way a kitchen gets priced in conversation is a rate per running foot. It is a useful shorthand and a poor basis for comparison, because the rate never states what is inside it.
One vendor’s running-foot rate may cover carcass, shutters, basic hardware and installation. Another’s may cover the carcass alone, with shutters, hinges, channels, accessories, countertop and installation added afterwards. Both can quote the same rate and land far apart on the final invoice. A third may quote a higher rate that turns out to be cheaper once everything is included.
The rate also says nothing about the two things that decide how long the kitchen lasts: the core board grade and the hardware. Those are invisible in a per-foot figure and they are exactly where cost gets removed when a number needs to look competitive.
The Six Variables That Actually Move the Price
Variable | Range of impact | What to check in the quote |
|---|---|---|
Running feet and configuration | Largest single factor | Total feet of base, wall and tall units listed separately — not a single lump figure |
Core board grade | High, and invisible after installation | Board type named per zone: BWP or marine at sink and tall units, BWR elsewhere. "Plywood" alone is not a specification |
Shutter finish | High | Finish named per unit. Laminate is the most economical; acrylic, PU paint and glass move it up |
Hardware and accessories | The biggest source of divergence between quotes | Brand named, and hinges, channels, pull-outs and corner units itemised rather than bundled as a "package" |
Countertop, sink, hob, chimney | Often excluded entirely | Stated explicitly as included or excluded — assumptions here cause most disputes |
Site work | Variable, sometimes large | Demolition, debris removal, plumbing and electrical changes listed as their own lines |
The first four are where nearly all the difference lives. Cabinet material choices and comparing shutter finishes cover what the board and finish decisions actually change in daily use.
Where Money Hides in a Kitchen Quote
Seven patterns account for most of the gap between a quoted figure and a final invoice. None of them are unusual, and all of them are easy to close with a direct question.
"Branded hardware" with no brand named. Ask which brand, on which units, and get it written into the quote.
"Plywood" with no grade. Board grade should be specified per zone, because the sink cabinet and a wall unit do not need the same thing.
Accessories described as a standard package. Ask for the list, item by item, with quantities.
Countertop, sink, hob and chimney quietly excluded. These are a meaningful share of a finished kitchen budget.
Transport, loading and installation added after acceptance rather than shown up front.
Taxes shown or not shown, inconsistently between quotes.
An appliance "allowance" rather than the actual appliances you intend to buy.
How to Compare Two Quotes Fairly
The trick is not to negotiate the total. It is to force both quotes onto identical specification and then look at the difference.
Write down one specification: running feet, board grade per zone, shutter finish, hardware brand, accessory list, countertop, and who does site work.
Send the same specification to both and ask each to requote against it, line by line.
Compare the line items, not the totals. The lines that differ are the real conversation.
Ask each vendor what is excluded. The answer is more informative than anything in the quote itself.
Confirm when the price becomes fixed — at booking, at design approval, or subject to revision during production.
A company that will not requote line by line against a written specification is telling you something useful before you have spent anything.
Where the Reseller Margin Sits
One structural cost is worth understanding separately. A kitchen sold through a showroom that did not build it carries a margin for the party that sold it, on top of the cost of making it. A kitchen sold by the modular kitchen manufacturer that builds it does not. That is a different question from whether the kitchen is good — plenty of resold kitchens are well made — but it is real money, and it is invisible in a running-foot rate. The factory-made versus site-built kitchens is a separate comparison again, and worth reading alongside this one.
What Reedify’s Pricing Looks Like
A modular kitchen in Gurgaon starts at ₹80,000 for a compact straight or L-shaped kitchen, and there is no fixed upper limit as size, finish and hardware increase. No honest figure beyond that starting point exists before a site measurement, because the six variables above have not been decided yet.
Site measurement and 3D design are free and carry no obligation.
The quote is itemised and fixed after that visit, not revised during production.
Nothing is cut until you approve the 3D drawing.
Reedify currently offers 10% off a first order on orders from ₹1,00,000.
Hardware is Hettich and Häfele, with a specific brand available on request, and it is named in the quote rather than described as "branded".
Reedify manufactures at its Rohtak factory, roughly 70 km from Gurgaon, and serves the city by delivery and installation from there with its own team. There is no showroom or branch in Gurgaon. Cabinetry carries a structural warranty of up to 10 years* against manufacturing defects, with hardware covered under its own manufacturer warranties, and anything damaged in transit is repaired or replaced at Reedify’s cost. * Warranty and service support
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